• Adidas

    concept rendering

  • Adidas

    production photo

Adidas' #BeTheDifference Promotion with Chelsea Football Club

Adidas and Chelsea FC invaded Harlem to promote youth soccer as part of Adidas #BeTheDifference campaign..

How We Did It

Design

Concepts

Though the #BeTheDifference campaign was part of a global launch, the NY event had the added element of a partnership with Chelsea FC from England's Premiere League. As so, the main directive was go big and go blue. Creating a custom blue pitch, as well as Chelsea FC and Harlem FC branding, created a unique field and playing environment in the heart of Manhattan's Harlem neighborhood.

With a large LED/video scoreboard and full audio rig to support various DJs throughout the day long event, the Harlem FC training/playing field was transformed into a Adidas/Chelsea 2 vs 2 stadium open to VIPs and the public alike. Most exciting amongst the VIPs were the final match's judges/scorekeepers, members of the Chelsea Football Club themselves.

Interactive Model

Production

Technical Drawings

Being able to seamlessly create technical drawings from the design elements allowed us to quickly turn ideas into reality. Throughout the production process, we were able to explore ideas and remain flexible as drawings were instantly synced, and via web based production portals, vendors and partners were kept up to date to be as cost and time efficient as possible.

Execution

Video Coverage

Watch a highlight reel of the event created by NewYorkMADE Films & Complex Magazine.

View Press

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