• 580-2 Launch

    concept rendering

  • 580-2 Launch

    production photo

Lamborghini's LP580-2 Launch at the LA Auto Show

In the heart of Culver City, Lamborghini introduced the world to the euphoric driving sensation that is the Huracan LP580-2.

How We Did It



With the launch of the LP580-2, we wanted to create a simple, bold, elegant environment to not only feature the vehicle but support the theme of euphoric driving as well. A simple raised sweeping platform emerging from the deck gave the static car sense of motion and energy, while the stark black and white environment created a bold contrast to intense color of the car.

The use of video atmospherics as well as a large format video wall gave weight to key visuals as well as executive presentations and interviews. Imagery was created and cued throughout the evening to tell the story of the LP580-2 as well as create an overall mood to the event. Select an image to the right to view various renderings of ideas/concepts.

Interactive Model


Technical Drawings

Being able to seamlessly create technical drawings from the design elements allowed us to quickly turn ideas into reality. Throughout the production process, we were able to explore ideas and remain flexible as drawings were instantly synced, and via web based production portals, vendors and partners were kept up to date to be as cost and time efficient as possible.


Video Coverage

Watch a highlight reel of the event, including presentation from CEO Stephan Winklemann.

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