SAMSUNG


  • Photo 1
    the artist's palette
  • Photo 1
    live "tagging" the Boston Garden
  • Photo 1
    crowd reactions on the street
  • Photo 1
    the canvas in Chicago
  • Photo 1
    Samsung "Big on Philly"
  • Date2015
  • ClientSAMSUNG / T-Mobile
  • RoleCreative/Technical Producer

To launch the new Galaxy S6 Edge and Galaxy Note 5, we created a guerilla street campaign using Samsung technology and T-Mobile network to digitally graffiti iconic buildings in 5 markets. Teaming up with Meres, street artist and curator of NY's 5Ptz, we created a mobile projection unit synced to the hand held Samsung devices to spread Samsung and T-Mobile's message in NY, Boston, Philadelphia, Chicago and Miami. Street teams generated interactions and distrubuted flyers/info to drive customers to stores while highlighting the latest technology and retail offers.