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A brief synopsis of the project
As the lead producer for Lamborghini North America, I oversaw the end-to-end production of all major marketing initiatives, including vehicle launches, customer drive experiences, and high-profile appearances like Monterey Car Week. My role spanned the full event lifecycle—from environment design and vendor oversight to on-site labor coordination, marketing asset inventory, and vehicle logistics. Each activation was a blend of precision execution and elevated aesthetics, aligned with Lamborghini’s status as a premier luxury brand.
Working under intense timelines and with design expectations reflective of Lamborghini’s Italian heritage, we implemented a suite of modular brand assets that streamlined event setups without compromising creative integrity. This strategy proved essential in maintaining consistency across an aggressive schedule of domestic appearances. Notably, this period marked a significant chapter for the brand with the successful launch of the Urus—their first SUV in over four decades—contributing to steady growth in North American sales.
- Location North America
- Category automotive
- Role Executive Producer
- Date(s) 2015 - 2018