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NTT Data initially approached us with a request for branded lobby graphics—large printed imagery that could be deployed across data centers nationwide. While effective in theory, the solution risked becoming quickly outdated and lacked dimension. I proposed a more dynamic alternative: a sleek, physical sign enhanced through projection mapping using an ultra short throw projector. This approach would allow each installation to feel alive—featuring layered content, subtle motion, and real-time interactivity that could evolve with the brand.

I led the project from concept to execution, including hardware specification, content system engineering, motion design, and installation. The proof of concept was installed in Sacramento, CA—home to the CEO’s office—and received immediate praise for its simplicity, scalability, and visual impact. As a result, the installation is now being implemented across NTT Data centers throughout the U.S.