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Project Details

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02.

As Director of Experiential Marketing at Faraday Future, I was tasked with building and leading a team capable of executing high-profile events in support of the brand’s market debut. My role included developing the event strategy in collaboration with the broader marketing and PR teams, identifying strategic partnerships, and overseeing production from concept to delivery.

The cornerstone of my tenure was the global launch of the FF91, Faraday Future’s first production vehicle. Timed to CES in Las Vegas, the rollout included a multi-tiered approach: an interactive booth on the CES show floor and an exclusive live event for 1,000 guests featuring an indoor drag race between top EVs and legacy luxury vehicles. I oversaw every detail of both activations—from design and fabrication to guest flow and international livestream distribution. Simultaneously, we managed Faraday’s title sponsorship of a Formula E race team, producing activations and hospitality experiences in cities across the globe. My prior experience with luxury automotive brands like Ducati and Lamborghini proved invaluable in navigating the high stakes and fast pace of international motorsport events.

  • Location Global
  • Category automotive
  • Role Director of Experiential Marketing
  • Date(s) 2016 - 2018