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Project Details
A brief synopsis of the project
For Drako Motors’ entry into the luxury EV market, I led the design and production of their vehicle debut at the Quail Motorsports Gathering during Monterey Car Week. The event marked the company’s first public showing, requiring a high-end yet focused display that would resonate with press and automotive insiders alike. My team handled every aspect from scenic design to show flow and press event execution—ensuring a seamless rollout that reflected the premium nature of the brand.
Given the tight logistical environment of Car Week, we leaned on precision planning and a well-established local crew to navigate the complexities of multiple site activations and limited resources. The display attracted a strong audience and helped establish Drako’s presence within the high-performance automotive community.
- Location North America
- Category automotive
- Role Executive Producer
- Date(s) 2019