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Project Details
A brief synopsis of the project
For Automobili Pininfarina’s first North American vehicle launch, I created and executed a multi-city roadshow that introduced the Battista to prospective buyers, leading into an exclusive, weeklong experience unveiling the Pura SUV. The project was built around luxury, privacy, and precision—every interaction designed to honor the brand’s Italian design legacy while building excitement for its future direction.
From white-glove guest protocols to security-driven preview formats, the production emphasized restraint, refinement, and cinematic pacing. The Pura’s debut was delivered in total media blackout, creating buzz without sacrificing discretion. The result: an over-capacity launch at the Pininfarina estate and an overwhelmingly positive reception among clients and press alike.
- Location North America
- Category automotive
- Role Executive Producer
- Date(s) 2022